To be the leading foods and beverages company in Africa, commanding a position of sustainable market leadership driven by strong brands and superior human capital.
To provide our customers with the best quality foods and beverages for the sustenance of good health.
Integrity: Our integrity will be displayed in all our interaction with stakeholders while embracing environmentally friendly practices.
Responsibility: As a corporate citizen, we are committed to discharging our duties responsibly in all our dealings with stakeholders.
Accountability: We take responsibility for our own actions.
Fairness: We will be fair in all our dealings.
Teamwork: We shall nurture a spirit of teamwork to optimise synergies and benefit from mutual co-existence.