Vision
To be the best and most successful food company in Africa, commanding a position of sustainable growth driven by technology and market share leadership.

Mission
To be the most sought after marketer of nutritious foods and beverages with domestic dominance and regional presence.

Values

• Innovation: We are committed to innovation and to addressing changing customer needs and we will continuously develop our processes to produce a wide variety of quality new products and services.
• Commitment: Customer satisfaction is the yardstick against which our company's performance in all spheres will be measured. Exceeding our customer needs and expectations will be a commitment shared by every person in the company.
• Professionalism: We will recruit and develop a well-trained work force in which job competence, performance and succession stability are the primary objectives.
• Integrity: Our integrity will be displayed to our customers, suppliers, employees, shareholders and to the environment.
• Responsibility: As a corporate citizen, Dairibord Holdings is committed to discharging itself responsibly in all its dealings within stakeholders.
• Sensitivity: We will provide a safe and positive work environment for our employees. Openness, two way communication, personal development, trust and recognition of achievement will be fostered to achieve our mission. Our goal is to be responsible and accountable to our shareholders through value creation in which sustainable profitability is a key requisite. We have developed and maintained a well-documented management system supported by an internationally recognized up-to-date enterprise wide management system.
• Zero tolerance to corruption: We subscribe fully to good Corporate Governance and operate on a zero tolerance to corruption policy.